Pet Food Manufacturer Loses Key Customer & Defines a New Strategy for Rapid Growth


Sector: Pet Food Manufacturer with Wholesale, Retail, & Ecommerce Operations


Scale & Scope: Consensual Foreclosure, Developed new products, Deployed new positioning & go-to-market strategy (grocery channel)



An ultra-premium pet food manufacturer and operative of creative niche retail stores had been in the red since its inception.  While the company had entrepreneurial roots, it was now managed by private equity partners, had recently lost its largest Customer, and its brand could only be found in 100 doors in America.  The company pursued a new channel in an innovative and disruptive (in regards to the category) manner and in eighteen months the brand could be found in over 10,000 locations in America.




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PO Box 23722

Overland Park, Kansas USA  66283



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A word from Bob Islinger, CEO

All of our resources are operators with common experiences, shared values, and a

singular mission.  We strive to be the Advocate for the Customer, the Guardian of the

Brand/Franchise, and the Catalyst for Change.


In-vig-or-en:  from the Latin vig─ôre, to be vigorus, energize, forceful with energy

and purpose; to make strong and resilient.

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