Marketing Services Firm Redefines Competencies & Acquires New Business

 

Sector: Marketing Services Company

 

Scale & Scope: Shed unprofitable business, Focused on promotions and brand equity creation versus product, Targeted and acquired prestigious clients such as a Top 10 Brand, one of the largest Dairy brands in the U.S. and a Top 10 International Agency.

 

SUMMARY:

A multi-generational entrepreneurial family owned a wide array of independent and dissimilar business.  One of the firms had been unprofitable, but was a sentimental asset of father.  An initiative was undertaken to make the business profitable and to create a going concern.  The company addressed Operational issues, abdicated unprofitable business and clients, redefined the core competencies of the organization and reorganized assets.  The company targeted business in a new approach and manner.  The new strategic approach won RFP's and/or multi-year contracts with a Top Ten international brand, a national dairy brand, an international agricultural manufacturer, and a Top Ten international agency in conjunction with one of the arms of the U.S. military, among others.

 

TO BE LOADED

 

Contact us

PO Box 23722

Overland Park, Kansas USA  66283

913-461-3236

inquiry@INVIGOREN.com

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A word from Bob Islinger, CEO

All of our resources are operators with common experiences, shared values, and a

singular mission.  We strive to be the Advocate for the Customer, the Guardian of the

Brand/Franchise, and the Catalyst for Change.

 

In-vig-or-en:  from the Latin vig─ôre, to be vigorus, energize, forceful with energy

and purpose; to make strong and resilient.

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