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Does that mean to think like a brand and act as a merchant? Or is it to be strategic and execute? Or is is all the above?


Both retailers and manufacturers can acquire brand equity, but the origin of their brand equity comes from different sources



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Building Brands... a transaction and a Customer at a time:

Create Meaningful Dialogs between Customers & Companies.


Too often companies view their sales and the Customers as transactions, singular events, hopefully one followed by another.  Yet a brand or a franchise should view their business as a dialogue, as an exchange of needs and solutions, and as a set of products and services between their business and the Customer.

Brand Equity is the result of collaboration and cooperation between many processes and people within a company.  All must be focused on understanding the Customer’s needs, the competitive alternatives, and be committed to delivering solutions that meet or exceed those needs, and at the same time achieving the company objectives.




  Brand Management that focuses Customer and Prospect needs, alternatives and respective ROI for the Brands

•   Cross Channel Collaboration that competitively maximizes sales and preserves margin.

•   Design and management of Point-of-Contact Systems, CRM and other systems that manage Customer communications  and offers in relation to their behaviors and historical needs in e-commerce and brick & mortar environments.

•   Incremental Sales Methodology as a ROI Tool

•   Promotional Campaigns and Activities

•   Positioning Processes driven and vetted by research.

•   Awareness Activities involving all media from e-commerce to mass media, print to direct mail, and POP.

•   Packaging, Promotions, POP and Placement of consumer products at retail.

•   Assortment and PLD management

•   Qualitative and Quantitative Research for planning

•   Company Stores for Brand Awareness



Our Experience

Our Partners have been the CMO for Fortune 500 Companies, have been contracted by a World Top 10 Brand, and at the same time have captained start-ups and turnarounds.  They have been tenured and tempered with retail, grocery, consumer package goods, technology e-commerce, and agency experience.


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Contact us

PO Box 23722

Overland Park, Kansas USA  66283



Find us on:


A word from Bob Islinger, CEO

All of our resources are operators with common experiences, shared values, and a

singular mission.  We strive to be the Advocate for the Customer, the Guardian of the

Brand/Franchise, and the Catalyst for Change.


In-vig-or-en:  from the Latin vigēre, to be vigorus, energize, forceful with energy

and purpose; to make strong and resilient.

Copyright 2012 INVIGOREN LLC

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