Marketing Services Firm Redefines Competencies & Acquires New Business
Sector: Marketing Services Company
Scale & Scope: Shed unprofitable business, Focused on promotions and brand equity creation versus product, Targeted and acquired prestigious clients such as a Top 10 Brand, one of the largest Dairy brands in the U.S. and a Top 10 International Agency.
SUMMARY:
A multi-generational entrepreneurial family owned a wide array of independent and dissimilar business. One of the firms had been unprofitable, but was a sentimental asset of father. An initiative was undertaken to make the business profitable and to create a going concern. The company addressed Operational issues, abdicated unprofitable business and clients, redefined the core competencies of the organization and reorganized assets. The company targeted business in a new approach and manner. The new strategic approach won RFP's and/or multi-year contracts with a Top Ten international brand, a national dairy brand, an international agricultural manufacturer, and a Top Ten international agency in conjunction with one of the arms of the U.S. military, among others.
TO BE LOADED
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